Joe Benziger is right:
Your customers are younger and more interested in the fruit.  

Terroir is a such huge advantage and for Pine Mountain Cloverdale Peak AVA this cannot be overstated. It's a compelling narrative, needing no embellishments, a strategic differentiator.

 
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The fruit is like Anderson Valley on steroids.

—Lise Asimont, The Family Coppola

 
 

3 reasons for PMxCP AVA to create a web site that is visually compelling, simple to understand and easy to use.

1.  Inform people about who, what, why & help them decide to choose PMxCP wines.
     Results = broaden awareness and increase interest

2. Reinforce positive news and experiences through stories by trusted sources, begin conversations.
     Results = increase interest and deepen consideration

3. Create long term relationships.
    Results = purchase and advocacy

BONUS: a new site will increase and support SEO for all members.

 

 
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Pine Mountain, we think, will be recognized as one of the top regions in California for Cabernet Sauvignon.

 

—Hugh Reimers, COO, Jackson Family Wines


 

the process

1. strategy+planning

    + align on the PMxCP brand, what the purpose of the AVA is and set goals

    + develop organization for members to participate and follow

    + create new overall look-and-feel, voice, tone and narrative

2. content+design

    + build new framework for site

    + update interface (make it responsive!)

    + write new content

    + design for community engagement

3. test+future planning

    + test across browsers and devices

    + make recommendations for future iterations

    + roll out new brand across social channels: IG, FB, Twitter, YouTube

4. launch


the details

    responsive, wordpress site

    5-6 pages focused on the ava 

    1 page for each ava member that is lined to their site    

    1 new video (<2 mins)


the cost

    $10,500


Let’s talk. 

 
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The higher
the elevation
the more concentrated
the flavor.

—Miro Tcholakov, winemaker

 

+1-415-505-2877. Thank you for this opportunity. 

To rewatch opening video, click here.