Chasing Trends & The Long View

 

OK. We're here: Google's new search algorithms are giving additional weight to a site's mobile-friendliness in its rankings.

They've also included a tool so anyone can see how Google now analyzes your site. We ran a test of our site and found that we're "Awesome!" 

We've seen a lot of companies chase that deadline, optimizing their site for mobile and sacrificing the user experience and their brand equity. If you're not an e-commerce site, a planned approach that may miss the deadline is much more powerful than a knee-jerk just-get-it-done.

So take the time, do the analysis and planning necessary to be great before you execute a new site—your business deserves a long-term view.