Compounding TPG's Image Problem (Not Interest)

Recently we looked at TPG's "image problem" and today from the New York Times Dealbook section comes a great column about financial firms, the importance of image and celebrity 'advisors'.

The best quote happens to be about TPG:

Bono may do better this time around, but one wonders what value he brings to TPG other than that 1980s-era hipness.

The article goes on to say how a firm's profile is key to getting deals and that celebrity stardust can help create an patina of import. 

The second best quote is: 

Celebrity investing may really be about the thing that drives Silicon Valley—networking.

But wait, there's more—and it's good. Read it.