People are concerned about healthy lifestyles (including climate change and waste) and many believe manufacturers and brands are responsible for leading the way to a more responsible future.
Which leads to a frustrating paradox. How do new start-ups know which choices are best? Best for their customers, best for the environment and best for them. What are the optimum investments that will make a difference?
While compliance with ever-shifting expectations and standards is essential: brands must reach parity in their launch and go-to-market strategy.
NextGenChef helps entrepreneurs find a point of differentiation is where they can unlock the greatest returns. With a foundational belief that, people can educate, connect, collaborate and innovate together to create a healthier food system, the NextGenChef platform provides insights from and access to industry experts.
At Vector Four we help companies transform and recreate their brands through the lens of innovation in a four-step process.
1_ Assessment. Where are you now and where do you want to be six-months, one year and 3 years down the road? What other resources are available to our audience?
2_ Focus. Why are you doing what you’re doing? What is your singular purpose that point of differentiation that only you own?
3_ Archetype. Knowing where you want to be and with a clear focus, we offer 1-3 design prototypes to visually portray the brand.
4_ Activation. Based on the brand strategy we select and refine its identity and deploy activations across relevant touchpoints.
